From animated titles to campaign-driven pieces, I tailor typography, rhythm, and pacing to meet the specific identity of each property or brand. As a hands-on Art Director, I typically produce the entire piece myself, overseeing and executing everything from the motion graphics and visual effects to the final sound design and editorial cut.
Some projects are guided by extensive brand guides; others begin with only a trailer and key art as reference points. I’m comfortable in both environments - working within clearly defined parameters or helping shape the direction as it develops.
Character-Driven Motion
For M3GAN, I animated over 300 deliverables across ten languages. Using a rig developed by Rodrigo Huerta, I animated the facial behaviors to ensure the character's unsettling personality felt intentional and in-world across every version.
The most fun part of the campaign was designing the theatrical pre-show graphics. I set them up to look like static slides with just enough subtle eye-tracking to creep people out. Watching the reaction videos come in - including screaming audiences and influencers like Montana Tucker arguing with their friends about whether the image was moving - was the best kind of validation.
For The Wild Robot, I rigged and animated Roz from static artwork using techniques I reverse-engineered from the M3GAN campaign rig.
My custom DUIK Angela rig featured faux 3D head rotation and multi-colored lighting effects synchronized to dialogue via JavaScript, with body and neck movements hand-keyframed. To further ground the character in the world of the film, I integrated isolated SFX from the trailer and added interactive lighting and atmospherics into the background.
For Netflix’s Spellbound, I developed motion for a large-format digital billboard - integrating puppet tool animation and 3D camera movement along with custom atmospherics and lighting effects. I also animated toolkit assets to create dimensional depth and motion from static 2D assets.
Social Motion
I deliver the full suite of assets for social media campaigns - from trailer cut-downs and ticket spots to the hype videos and accolade spots that build and maintain momentum.
My process scales with the project needs, moving between clean layouts and complex animations that incorporate rotoscoping and in-world visual effects to bring the vision and messaging to life.
I also develop dynamic, personalized sharables and interactive assets - like the intro and interstitial scenes I created for the Fast X mobile game. My goal is to create content that looks good enough for fans to share, turning a single moment into a broader social conversation.
Type in Motion
Whether it’s fully-rendered kinetic 3D titles or social-style captions, the role of type is to communicate clearly and with purpose. I approach each project with that principle in mind - balancing scale, pacing, and hierarchy so the message remains sharp regardless of format or platform. This often involves replicating and extending a film's established visual language where I integrate visual effects, motion design, rotoscoping, and textures to ensure the motion work feels like a seamless extension of the feature itself.
Branded Motion
While I spend a lot of time in the entertainment world, I’m just as comfortable working in the commercial and corporate space. I help brands translate their identity into motion - whether that’s a logo reveal, a digital activation, a sizzle/promo reel, or an explainer video that keeps a viewer's attention. I’m experienced working within established brand guidelines to create assets that look professional and deliver a message cleanly.
Breaking the Frame
I’ve always enjoyed designing motion that pushes past standard boundaries. Whether it’s characters overtaking social media UI or vertically stacked frames that interact and bleed into one another, I love to create animations that mess with the viewer's perspective and force a scroll-stop.
Looped Motion
From high-res Motion Posters to animated GIFs, cinemagraphs, and stickers, short-form looping demands precision, restraint, and an intuitive sense of timing.
My focus is on creating loops that feel native to the platform while staying locked to the brand. Sometimes that means building a seamless transition; other times, it’s about embracing an intentional DIY aesthetic that leans into the raw energy younger audiences actually engage with.
